Facebook Marketing

In March 2010, Sprayberry Travel's Facebook page had less then 100 fans. One of the goals when I was hired was to increase the daily activity on Facebook. By the time the company was purchased in October 2011 - Sprayberry's Facebook page had around 1500 fans and regular daily traffic.


We increased traffic and fans through daily travel trivia, vacation specials and a photo campaign in the fall of 2010.


Takeaway: Facebook is the most valuable social media tool for connecting with younger audiences. However, the site is in a state of constant change and improvement. This can sometimes make it difficult to maintain campaigns. I strongly suggest the use of third party apps specifically designed to support a specific campaign type. 

Facebook flier designed to be included in customer documents.

Icon designed to advertise the Facebook contest on Sprayberry websites and in email signatures.